We believe software shouldn’t just store information, it should change behavior.

Sales teams are drowning in calls, tools, and data, yet managers review less than 1% of conversations. Coaching doesn’t scale. Knowledge doesn’t spread. Ramp times get longer.

Goran was built with one goal:

Help sales teams operate like they have a full-time coach on every call.

We don’t add another dashboard.
We don’t ask managers to “listen more.”

We build systems that:

• Analyze every call automatically

• Show reps exactly what to do differently

• Turn top performance into a living team playbook

Automation isn’t a future trend in sales — it’s how the best teams already work.
We’re here to make that practical, fast, and real.

About the Founder.

I started my sales career as the first rep at a small agency.

No coaching. No playbooks. No feedback.
Just a laptop and pressure to close.

Every call was trial and error. When deals stalled, I didn’t know why. When something worked, I couldn’t repeat it — and no one else could learn from it either.

That pain followed me everywhere:

• Trying new talk tracks without feedback

• Losing deals to objections I wasn’t ready for

• Watching top reps succeed without knowing what they did differently

Sales teams don’t fail because they don’t work hard.
They fail because learning is invisible.

Goran was built to make learning unavoidable.